Demo ROI Calculator
Estimate the payoff of self-serve interactive demos.
Default lift reflects the ~20% conversion uplift teams report after adding interactive demos. Adjust every figure to your numbers.
Extra conversions / mo
12
Extra revenue / mo
$14,400
Extra revenue / yr
$172,800
About this tool
The case for a self-serve demo is usually made with vibes. This puts numbers on it: how much traffic reaches your site, what share would engage with a demo if one existed, and what that does to the number of qualified conversations your team ends up having.
It is a model, not a forecast. The output is only as good as the conversion rates you feed it, so treat it as a way to pressure-test an assumption rather than a number to put in a board deck.
Common questions
What conversion rate should I assume for an interactive demo?
Start from your own funnel rather than a benchmark. Take your current visitor-to-signup rate as the floor, since a demo replaces a step people already complete, and model a range above it. If you have no data at all, run the calculation across a low, middle, and high case rather than picking one number.
Does a self-serve demo cannibalise sales calls?
It changes their composition more than their count. Buyers who would never have booked a call self-educate instead, and the ones who do book arrive further along, so the same number of calls tends to convert at a higher rate.
How long before a demo pays for itself?
The dominant cost is the hour or two spent recording and editing, not the subscription. For most teams the question is not payback period but whether anyone will maintain the demo as the product changes.
Turn it into an interactive demo
createademo turns screenshots and recordings into demos your buyers click through themselves. Free plan, full editor, no credit card.