Estimate how long a piece of content takes to read.
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Words
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Reading time · 225 wpm
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Speaking time · 130 wpm
Paste a draft and get an estimated reading time. The number itself is a rough average, but publishing it is worth doing: a visible "4 min read" measurably improves the odds someone starts reading, because it removes the fear of an unbounded commitment.
Also useful as an editing signal. A landing page that reads at nine minutes is not a landing page.
Around 200-250 words per minute for general prose. Technical writing with code samples runs slower, and most people skim rather than read, so treat the figure as a comparative signal rather than a measurement.
Yes for articles, no for landing and product pages. On an article it sets expectations and lifts engagement; on a sales page it draws attention to length you would rather nobody was counting.
Not directly — it is not a ranking factor. It influences the behaviour that is measured, though: a realistic estimate up front reduces immediate bounces from people who would have left two paragraphs in.
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