How to Handle "Just Send Me More Info"
"Send me some information" is usually a polite brush-off, not a real request. How to tell the difference, how to respond so the conversation stays alive, and what to actually send when you do — hint: not a PDF.
"Just send me some information" is usually a polite way to end the conversation, not a real request — but not always, and you can't tell which from the sentence alone. The move is the same either way: acknowledge it, ask one question about what the information is for, and then send something specific rather than a generic brochure. The answer to your question tells you whether the interest is real. And what you send should be something the recipient can actually engage with and forward with its meaning intact — which a PDF is not, and a short interactive demo of the exact thing they cared about is.
Why it's usually a brush-off
On a call or in a thread, "send me more info" costs the other person nothing and gets them out of the interaction without friction. If they were genuinely evaluating, they'd more often ask a specific question — about pricing, about an integration, about how it handles their edge case. A blanket request for "information" is low-commitment by design.
That doesn't mean give up. It means don't treat it as a buying signal, and don't respond by dumping a deck into their inbox and marking the deal as progressing.
The response that surfaces the truth
Reply with acknowledgement plus one qualifying question tied to a decision:
Happy to send something over. So I send the right thing rather than everything — is this for you to compare against other options, or for a colleague who wasn't on the call? And is there a particular part you want to dig into?
Three outcomes:
- They answer specifically ("it's for our head of ops, mainly the reporting side"). The interest is real, and you now know exactly what to send and to whom.
- They answer vaguely ("just general info is fine"). Lukewarm. Send one focused thing and set a low expectation for what comes back.
- They don't answer. That was the real answer. Move to a breakup email.
The qualifying question also reframes you as someone trying to be useful rather than someone trying to send a follow-up. That alone gets more replies than "Sure! Here's our overview deck."
What to actually send
Whatever you send has to survive being forwarded, because the person who asked often isn't the person who decides. A PDF forwarded with no context is a PDF nobody reads.
Send instead:
- A short interactive demo of the specific capability they mentioned — the real interface, the actual flow, a line of explanation on each step. The colleague it gets forwarded to can click through it and see the thing work, which is what a brochure can't do:
- One customer example that matches their situation, two or three sentences, not a case-study PDF.
- A direct answer to the specific question, if they gave you one.
Keep it to one or two links. "Here's everything" is as ignorable as a brochure.
The follow-up after you've sent it
Once you've sent something concrete, your next touch has a real basis:
Hi [Name], did that walkthrough get to [colleague]? Happy to do a 15-minute call with the two of you focused just on [the part they cared about] if it'd help.
If they engaged with what you sent, this moves things forward. If they asked for information and then ignored it entirely, treat it as a soft no — that's the signal to send the breakup email rather than a fourth "circling back."
For the emails around this, see the product demo email and the sales follow-up email. For the demo you're sending, see how to record a sales demo.
Frequently asked questions
What does "just send me more info" really mean?
Most of the time it means 'I want to end this conversation politely.' Occasionally it is genuine — the person is interested but needs something concrete to take to a colleague or to review on their own time. The response is the same either way: ask one clarifying question, then send something specific rather than generic.
How do I respond to "send me more information"?
Acknowledge it, then ask what decision the information needs to support: 'Happy to. So I send the right thing rather than everything — are you comparing options, or is this for a colleague who wasn't on the call?' The answer tells you whether the interest is real and what to send. If you get no answer, that was your answer.
What should I send instead of a PDF or brochure?
Something the person can engage with and forward with context intact — most effectively a short interactive demo of the specific capability they cared about. A PDF is read passively and loses its meaning when forwarded; a self-paced walkthrough of the real product lets the next person see it work.
Should I keep following up after someone asks for information?
Yes, but change the basis of the follow-up. Once you have sent something concrete, your next touch can reference whether they engaged with it and offer a specific next step. If they asked for info and then ignored what you sent, treat it as a soft no and move to a breakup email.